B2B marketing therapy
Paste an AI GTM vendor claim. See what it actually means.
ROI calculators are fake-precise. Claim translation shows the assumptions your RevOps team may eventually inherit.
Badge gallery
Every AI GTM page gets a personality problem
The joke is the wrapper. The useful part is learning which operational risk pattern is hiding under the claim.
Demo Fog
Sounds clear in a demo, but depends on messy real data or workflow conditions.
Risk badge
Demo Fog
Makes sense in the demo, gets weird in production.
Magic Pipeline
Promises pipeline without showing the conversion assumptions.
Risk badge
Magic Pipeline
Pipeline promised, conversion math missing.
CRM Graffiti
Writes noisy or ungoverned data onto the buyer's system of record.
Risk badge
CRM Graffiti
The AI found a marker and a Salesforce wall.
Robot Costume
Says autonomous, but humans are still inside doing setup, review, or exception handling.
Risk badge
Robot Costume
Autonomous AI, with a person in the suit.
Benchmark Smoothie
Blends results across customers, segments, or motions without enough context.
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Benchmark Smoothie
Impressive numbers blended beyond recognition.
Insight Shelfware
Creates summaries, alerts, or scores that do not trigger an owned action.
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Insight Shelfware
Beautiful insight. Nobody changes behavior.
Stack Jenga
Promises tool consolidation while hiding migration and workflow-dependency risk.
Risk badge
Stack Jenga
Removes tools by leaning on undocumented workflows.
Permission Goblin
Hides unclear access control, audit trail, rollback, or compliance questions.
Risk badge
Permission Goblin
Permissions, audit trails, and rollback lurking under the desk.
The GTM Claim Autopsy Framework
Fake-serious framework, real operating questions
Evidence model
Does the page show proof or just vibes?
Workflow model
What changes in the actual GTM motion?
Data model
What inputs must exist and be clean?
Human review model
Where does autonomy stop?
Revenue model
What conversion math is implied?
RevOps model
What cleanup, routing, or governance gets inherited?
Sample teardown