“ROI calculators are fake-precise. Claim translation shows the assumptions your RevOps team may eventually inherit.”Claim evidence: source page
What it actually means
Vendor ROI claims mask hidden assumptions about CRM data quality, routing rules, and AE meeting acceptance rates that your RevOps team will need to manage and clean up.
How to test it
The 50-Field Showdown: Audit CRM fields and routing logic to validate assumptions behind ROI claims.
▶3 hidden assumptions
- CRM fields for lead scoring and routing are clean and current
- AE acceptance criteria are well-defined and measurable
- RevOps bandwidth exists for cleanup and exception handling
Roast: ROI math looks precise until you meet your CRM's dirty data and AE no-shows.