Clay alternatives with contact enrichment (2026)
4 of the 9 Clay alternatives we review confirm contact enrichment. Clay carries it too, so this list is about what else changes when you switch.
The 4 that qualify
| Alternative | Category | Roles | Entry price | Who it's for | What you give up vs Clay |
|---|---|---|---|---|---|
| Apollo.ioClay vs Apollo.io → | Sales engagement | SDR, AE, REVOPS | Basic $49 per seat / month | SDR teams 2–25 reps at Series A–B, founders running outbound themselves, and SMB-mid sales motions that need database + sequencer + dialer in one bill. Wrong for enterprise teams with named RevOps owners, regulated industries, or motions where data quality on senior buyers drives win rate. | AI agents, CRM writeback, Webhooks |
| CognismClay vs Cognism → | B2B data | SDR, AE, REVOPS | team $1.5 per month | EMEA-first or EMEA-meaningful B2B sales teams with 5–50 reps, GDPR-sensitive ICPs (financial services, healthcare, regulated SaaS), and a named RevOps owner who treats data as a recurring infrastructure decision—not a one-off purchase. Wrong for NA-only motions where Apollo wins on cost, or workflow-bottlenecked teams who actually need Clay. | AI agents, CRM writeback, Email sequencing, Webhooks, Workflow automation |
| FullEnrichClay vs FullEnrich → | B2B data | REVOPS, SDR, AE | Starter $29 per month | RevOps and GTM Engineers who already run an orchestration tool (Clay, Gumloop, n8n) and want to consolidate per-contact enrichment spend across multiple providers into one credit pool with hit-only billing. Wrong fit for teams that want list-building, AI research, or sequencing in the same product. | CRM writeback, Slack integration, Workflow automation |
| ZoomInfoClay vs ZoomInfo → | B2B data | SDR, AE, REVOPS, AM | enterprise $50 per month | Series C+ B2B sales orgs with 25+ quota-carrying reps, North America–weighted ICPs, named RevOps owners, and budget for an annual six-figure data + intent contract. Wrong for sub-Series-B teams, EMEA-first motions, or anyone who still treats contact data as a tactical purchase. | AI agents, CRM writeback, Webhooks, Workflow automation |
Qualifying means we confirmed contact enrichment while reviewing that tool. Absence elsewhere means unverified, not unsupported.
Ruled out by this filter
5 other Clay alternatives we review, where contact enrichment is unconfirmed. Worth a look if the requirement is softer than it sounds.
Questions buyers ask
- Which Clay alternatives have contact enrichment?
- Apollo.io, Cognism, FullEnrich, ZoomInfo — 4 of the 9 Clay alternatives we review. We confirmed contact enrichment on each of their review pages.
- Does Clay itself have contact enrichment?
- Yes — we confirmed contact enrichment on Clay. If that is the only reason you are looking, the switch may not be worth it; the rest of this page shows what else differs.
- How much do these cost?
- Published list prices across these 4 tools run from $1.5 to $1,950.
Other ways to narrow Clay alternatives
Capability vocabulary: Contact enrichment is one of the attributes we record on every tool review.