HubSpot alternatives (2026)
9 alternatives to HubSpot, each reviewed independently. Every row shows entry pricing, who the tool is for, and which HubSpot capabilities it does not carry — so the trade-off is visible before you book a demo.
Every HubSpot alternative we review
| Alternative | Category | Roles | Entry price | Who it's for | What you give up vs HubSpot |
|---|---|---|---|---|---|
| AttioHubSpot vs Attio → | CRM | AE, REVOPS, CSM | Plus $29 per seat / month | Founder-led to Series B B2B teams (typically <50 reps) who want a flexible AI-native CRM, custom object modeling, and a modern collaborative UX over enterprise reporting depth or AppExchange ecosystem breadth. | AI agents, Contact enrichment, CRM writeback, LinkedIn integration, Surveys / NPS, Warehouse sync |
| CloseHubSpot vs Close → | CRM | SDR, AE, REVOPS | Professional $99 per seat / month | High-velocity SMB inside-sales teams (5–50 reps) running call + SMS + email outbound where context-switching kills throughput. Not the right pick for enterprise sales cycles with formal stage gates, CPQ, or heavy marketing automation needs. | AI agents, Contact enrichment, CRM writeback, LinkedIn integration, Surveys / NPS, Warehouse sync |
| CopperHubSpot vs Copper → | CRM | AE, CSM, AM, REVOPS | Starter $12 per seat / month | Small-to-mid sales teams (5–100 reps) fully committed to Google Workspace who want a CRM that auto-captures activity from Gmail and Calendar — not Outlook shops, not teams that need bundled marketing automation, and not enterprise RevOps with complex territory rules. | AI agents, Contact enrichment, CRM integration, CRM writeback, LinkedIn integration, Surveys / NPS, Warehouse sync |
| FolkHubSpot vs Folk → | CRM | AE, AM, CSM | Standard $20 per seat / month | Agencies, founder-led sales, VC investor relations, and partnership / BD teams (1–15 seats) who track relationships over multi-year horizons and live in LinkedIn + email — not high-volume outbound SDR orgs or enterprise sales with formal stage gates. | AI agents, CRM integration, CRM writeback, Email sequencing, Surveys / NPS, Warehouse sync |
| FreshsalesHubSpot vs Freshsales → | CRM | AE, SDR, CSM, AM, REVOPS | Growth $11 per seat / month | SMB sales teams (10–150 reps) who want CRM, sequences, and AI lead scoring in one bill — especially if Freshdesk or Freshchat is already in the stack. Not for enterprise RevOps with complex territory management, multi-currency reporting at scale, or heavy AppExchange dependencies. | Contact enrichment, CRM integration, LinkedIn integration, Surveys / NPS, Warehouse sync |
| Microsoft Dynamics 365 SalesHubSpot vs Microsoft Dynamics 365 Sales → | CRM | AE, REVOPS, CSM, AM | Professional $65 per seat / month | Mid-market and enterprise B2B teams already on Microsoft 365 + Azure, with IT/RevOps owners comfortable in Power Platform and a preference for Outlook-native rep UX over a standalone CRM. | Contact enrichment, CRM integration, CRM writeback, Email sequencing, Slack integration, Surveys / NPS, Warehouse sync |
| PipedriveHubSpot vs Pipedrive → | CRM | AE, SDR, REVOPS | Essential $14 per seat / month | Pre-Series-B sales-led SMBs with 3–30 reps who need pipeline visibility, light automation, and a clean mobile experience — not multi-product enterprises or marketing-led PLG companies. | AI agents, Contact enrichment, CRM integration, CRM writeback, Email sequencing, LinkedIn integration, Surveys / NPS, Warehouse sync |
| Salesforce Sales Cloud + AgentforceHubSpot vs Salesforce Sales Cloud + Agentforce → | CRM | SDR, AE, SE, CSM, AM, REVOPS | Starter $25 per seat / month | Series C+ B2B with 25+ quota-carrying reps, multi-product or regulated sales motion, named RevOps owners, and budget for a Salesforce admin or partner. Wrong for sub-25-rep PLG teams that still need a CRM to feel friendly. | Contact enrichment, CRM writeback, Email sequencing |
| Zoho CRMHubSpot vs Zoho CRM → | CRM | AE, CSM, REVOPS, AM | Standard $14 per seat / month | Global SMB and mid-market teams (10–200 employees) optimizing for total stack cost across CRM, accounting, support, and marketing — especially APAC, MENA, and LATAM markets where Zoho's localization and pricing land hardest. | AI agents, Contact enrichment, Email sequencing, LinkedIn integration, Surveys / NPS, Warehouse sync |
Capability data is derived from each tool's own review. A blank means unverified, not unsupported.
Narrow it by what you actually need
Each filter below has at least four qualifying tools and rules out a meaningful part of the list. Filters that every alternative would pass are not published.
Questions buyers ask
- What are the best HubSpot alternatives?
- We review 9: Attio, Close, Copper, Folk, Freshsales, Microsoft Dynamics 365 Sales, Pipedrive, Salesforce Sales Cloud + Agentforce, Zoho CRM. All sit in crm or are named as alternatives on our HubSpot review.
- How much do HubSpot alternatives cost?
- Published list prices across these alternatives run from $11 to $165. Attio, Freshsales confirm a free tier.
- What does HubSpot do that its alternatives may not?
- On HubSpot we confirmed AI agents, Contact enrichment, CRM integration, CRM writeback, Email sequencing, LinkedIn integration, Slack integration, Surveys / NPS, Warehouse sync. The table below shows which of those each alternative does not carry.