Make.com (formerly Integromat) vs Zapier
Last reviewed: 2026-05-23
Our take
Most GTM teams start on Zapier (UX wins) and migrate to Make.com when costs hit $200/mo. Make's visual builder genuinely handles complexity better; Zapier's flat path-based flows break at 5+ steps. We use Make for ops-heavy automation, Zapier for quick one-off integrations.
The summary
Make.com is 3-5x cheaper for complex flows; Zapier has 3x more app integrations + easier UX. The decision is whether you'll outgrow Zapier's task-pricing.
Pick Make.com (formerly Integromat) if
You're a GTM Engineer or RevOps doing complex multi-step flows. Cost matters. Loops + aggregations are common in your workflows.
Full Make.com (formerly Integromat) review →Pick Zapier if
You're a solo founder or non-technical ops user. You want the largest app library + cleanest UX. Cost less critical.
Full Zapier review →Side-by-side
| Dimension | Make.com (formerly Integromat) | Zapier |
|---|---|---|
| Starting price | $9 | Custom |
| Category | workflow-automation | workflow-automation |
| Roles served | SDR, AE, CSM, REVOPS | SDR, AE, CSM, REVOPS |
| Pricing delta | Make: $9-29/mo for typical use. Zapier: $19.99-$99/mo + task overage. | |
| Feature overlap | Both: visual workflow builders + multi-step automations. Make adds iterators + aggregators (better for complex). Zapier adds Agents + Tables + Interfaces. | |
Pricing and features as of 2026-05-23. Independent comparison.