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sdr· sales-engagement

Reply.io

Last reviewed: 2026-05-23

Our take

Reply has been quietly competing with Apollo since 2017 and the AI SDR agent (Jason) is its 2026 swing. Honest assessment: Jason AI works for 200-account warm follow-up sequences, falls apart for cold prospecting where research quality matters. Pick Reply if you want a cheaper Apollo with AI SDR experimentation budget.

Who it's for: Small SDR teams evaluating AI SDR agents without committing $2k+/mo to Artisan or 11x.

Pricing

$49 starting

Email Volume $49/mo (1000 contacts). Multichannel $89/mo. AI SDR add-on starts $750/mo for autonomous agent.

As of 2026-05-23

Features

  • Multichannel cadences
  • AI SDR agent (Jason AI)
  • Email warmup
  • Reply detection (sentiment)
  • Sequence A/B testing

Pros

  • AI SDR agent reasonable at price
  • Reply sentiment routing useful
  • Affordable multichannel

Cons

  • UX dated
  • Jason AI quality below SDR-replacement promises
  • Database optional add-on (expensive)

Integrations

SalesforceHubSpotPipedriveZapierApolloLinkedIn

Alternatives

Updated 2026-05-23. We don't test every claim hands-on; pricing and feature data scraped live from vendor pages. Independent — no vendor PR.