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Close alternatives with workflow automation (2026)

5 of the 9 Close alternatives we review confirm workflow automation. We have not confirmed workflow automation on Close itself.

The 5 that qualify

AlternativeCategoryRolesEntry priceWho it's forWhat you give up vs Close
AttioClose vs Attio →CRMAE, REVOPS, CSMPlus $29 per seat / monthFounder-led to Series B B2B teams (typically <50 reps) who want a flexible AI-native CRM, custom object modeling, and a modern collaborative UX over enterprise reporting depth or AppExchange ecosystem breadth.Call recording, Dialer, Webhooks
CopperClose vs Copper →CRMAE, CSM, AM, REVOPSStarter $12 per seat / monthSmall-to-mid sales teams (5–100 reps) fully committed to Google Workspace who want a CRM that auto-captures activity from Gmail and Calendar — not Outlook shops, not teams that need bundled marketing automation, and not enterprise RevOps with complex territory rules.Call recording, CRM integration, Dialer, Lead scoring, Webhooks
FreshsalesClose vs Freshsales →CRMAE, SDR, CSM, AM, REVOPSGrowth $11 per seat / monthSMB sales teams (10–150 reps) who want CRM, sequences, and AI lead scoring in one bill — especially if Freshdesk or Freshchat is already in the stack. Not for enterprise RevOps with complex territory management, multi-currency reporting at scale, or heavy AppExchange dependencies.Call recording, CRM integration, Dialer, Webhooks
PipedriveClose vs Pipedrive →CRMAE, SDR, REVOPSEssential $14 per seat / monthPre-Series-B sales-led SMBs with 3–30 reps who need pipeline visibility, light automation, and a clean mobile experience — not multi-product enterprises or marketing-led PLG companies.Call recording, CRM integration, Email sequencing, Lead scoring, Webhooks
Zoho CRMClose vs Zoho CRM →CRMAE, CSM, REVOPS, AMStandard $14 per seat / monthGlobal SMB and mid-market teams (10–200 employees) optimizing for total stack cost across CRM, accounting, support, and marketing — especially APAC, MENA, and LATAM markets where Zoho's localization and pricing land hardest.Call recording, Dialer, Email sequencing, Webhooks

Qualifying means we confirmed workflow automation while reviewing that tool. Absence elsewhere means unverified, not unsupported.

Ruled out by this filter

4 other Close alternatives we review, where workflow automation is unconfirmed. Worth a look if the requirement is softer than it sounds.

Questions buyers ask

Which Close alternatives have workflow automation?
Attio, Copper, Freshsales, Pipedrive, Zoho CRM — 5 of the 9 Close alternatives we review. We confirmed workflow automation on each of their review pages.
Does Close itself have workflow automation?
We did not confirm workflow automation on Close. Absence in our data means unverified rather than impossible, so check the vendor's current docs before deciding.
How much do these cost?
Published list prices across these 5 tools run from $11 to $129.

Other ways to narrow Close alternatives

Capability vocabulary: Workflow automation is one of the attributes we record on every tool review.